The Law of Reversed Effort

Émile Coué states that when your desires and imagination conflict, imagination always wins.

This means that focusing on fear or lack creates the opposite of what you want, as the unconscious mind manifests what you vividly Imagine.

Here are some ways you can make The Law of Reversed Effort work for you instead of against you:

1. Align Your Desires With Your Imagination – For example, you can imagine a happy resolution to a legal case before you go to sleep. Visualize conversations with your lawyer, and rehearse positive outcomes in detail. Any persistent mental energy becomes an unconscious pattern leading to a harmonious result in real life.
2. Affirmations Without Resistance – Positive affirmations like “By day and by night, I am being prospered in all of my interests,” or “My sales are improving every day” work when they don’t contradict the unconscious mind’s beliefs. Repetition creates harmony between the conscious and unconscious mind, enabling results.
3. Release Criticism – The key is to replace fear, criticism, and conflict with positive imagination, affirmations, and mental harmony to achieve desired outcomes.

Spend more time imagining what you want to happen, rather than imagining and worrying about what you don’t want to happen. When your desires (what you want) and your imagination (what you think about repeatedly and imagine) align, watch your life start changing for the better.